Our story

Formulated by a physician

NotBrands started because the supplement aisle stopped being honest. Every milligram disclosed, every batch independently tested, priced without the marketing markup.

3 Active Ingredients
0 Proprietary Blends
100% Dose Transparency
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Formulated by a physician

Why I made FOCUSED

As a physician, I watched patients reach for matcha and energy powders that were never tested for the mold and heavy metals that contaminate so many of them. I wanted a focus supplement I'd actually hand to my own family — three ingredients, fully disclosed, tested in a U.S. lab on every single batch. No proprietary blends. No mystery doses. Just the clean, sensible formula I wished already existed.

Dr. Sajel Kana
Sajel Kana, MD · Founder
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What we actually stand for

Three commitments that decide every formulation call we make.

Every milligram disclosed

No proprietary blends, ever. If it's in the capsule, it's on the label — with the exact dose.

Tested, not trusted

Every batch goes to an independent U.S. lab before it ships. We hand you the results, not a promise.

Priced without the markup

No celebrity endorsement, no billboard campaign. You pay for the ingredients, not the marketing.

Three ingredients. Nothing to hide.

Three clean ingredients. Full dose transparency. 30-day money-back guarantee.

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Third-party tested · Free shipping · 30-day guarantee